Normally post work out, I prefer to keep the body temperature to take normal course of cooling and don’t pleasure it with sitting or any comfort which is ignorant yet taken..

My theory is to keep the body endurance as much of the mind and vice versa, otherwise the more comfort body gets, lamer and dumber goes the mind too.

So third from the driver’s coach was where I had cornered myself to a pillar watching the empty trail of coaches slithering along the “not too perfectly straight” tracks.

My mind was clue”less”ly watching the trail when I found it slightly weird but the thought just paved in…and god knows if it was the time, the loneliness of the coach or platonic mind-world relationship that was getting much too nonsensically cozy!

Their is an emptiness in everything. In the morning when we wake up, so does the clutter. As the day go by, it pours in and out but keep the presence felt every second of the passing minute in the day.

The withering clutter goes low for most of us as we proceed to the dark. But does it surmount to take a break as much our mind does or like sub conscious keep moving like the dark passenger called the sub conscious.

Does the morning blues for some of us can be explained for an active dark passenger?

What passage does it venture to? How does he find the way to or from the islandish memories of lanes forgotten from the memory map!

Sometimes traces of the walk of this dark passenger hints of something good or evil, is it intentional plot play by the passenger or awakening alarm of some forth-coming event.

If it’s evil, how we wish it was just the plot play…a dream (a confident quilt label for the unexplainable).

Well, the dark passenger definitely exists. But is it dark for wrong reasons; a con within; a disguise or on the contrary the true self which got to get some air once in a while.

Passengers don’t rest until they reach the point of “destination”.

So what is his (the dark passenger) destination?

A solitude….may be
A finding of truth….could be

Well what ever it be, it won’t rest until it finds it. And if it has to come down to “Moksha” or “vippassanna” so be it!

God’s way of serving the truth could be a walk on fire or an outcast from worldly pleasures for the greater finding…but it definitely puts us at peace finally…

Just like this quiet awkward platform where my body has got to the destination of choice.

For the dark passenger, I believe it’s “just another day” in the night…

Image by 401K via Flickr

http://www.ihealthu.com/healthprofile/Nipun-Mittal

Guys,

A supreme advertising campaign and worthy social break away from Fbs and tweets, IHU (Please don’t read I L U) is PERFECT example of being -

Penny Wise and Dollar Wiser.

The brand like Britannia has come forward with digestive biscuits, nutritional diets, healthy morning breakfast, munch crave, in between snacks and much more. But would showing a running Bipasha with curvy slim toned and perfectly shaped beauty appeal to you or me for making a run ourselves? To some place yes…..but Gym you know – I know – NO.

Will a “I am a COMPLAN boy” or Health First Pushed Emotional/Humorous/Realistic or majestic Ads make me take the step towards a healthy self ????

How about an exuberant platform as interesting as Ihealthyou.com, where you would be a gamer for the mission 90 challenge. Not to win some hamper, not even for making a step to get some more peek-a-boo poking at random counterparts (the typical fbgiri a.k.a online loafers)but for BEING YOU…..

I hear a thought….it is least making you think….and when you start writing a daily diary about it, believe you me the health churning will have to go on…

“Aakhir Prestige ka sawal hai”

Knowing the start….the end….and only you…your diary…your way!

You will find the goal, what habit to keep and what to leave….and much exciting is the part of getting associated quite literally to a gang of people who aim the same

So shed the inhibitions and face the mirror of “REAL SOCIAL NETWORK”  now. It will make you proud to put a diary entry about your day.

“A regular diary entry helps build a conversational bridge between the outside you and the inside “you”"

In the lows of your times during the mission, you will find pals backing you up…and in times of highs…you will see leading a trail of inspiration.

So next time, when you see an ad on television where a person gets up to jog in the morning with a message of health ka khayal or meri family ki health ab mere control mein….etc…Notice a view-point in your left and right side. Kids, parents, wife, or you alone will have not even a bleak “YES I WILL” gesture…. So what’s the point for a brand to start a walk-talk or health first ads if it isn’t appealing you!

So I ask – Is it worth seeing a good message or doing a good message?

Only in this case, action spreads faster than words!

With spirits high and temper low, Make a pledge and “Healthy Jiyo”.

Love thy self…make it light healthy and perky!

Love,

Nipun Mittal

More than millions at home and street made sure the other millions hear the fainting voice of democracy.

The hopes, cries, promises and more promises gave veteran patriot enough reasons to break the fast on the subject inclusion in Indian Amendments Act.

“I am Anna” camp staged with 5 key patrons of Indian Democracy and million pillars to their support was apprehensive of the falsified promiscuous Parliament talk with extended hand of support.

The democratic party of Indian Politics were shameless enough to bullet “I am Anna” sentiments.

The highly ranked moderators of our nation sitting below Bapu’s portrait and Talisman made money with the hand of the man who stood for freedom and respect of soul over life’s fake riches.

Today after getting the betrayal from our own voted goon alliance, we come together yet again to mark the spirit of Lokpal to save the bapu’s nation from bapu’s children.

The eyes of people on road are bleeding tears for insensitive communist executors who are rallying on the shoulders of truth to make riches of money over righteous duty.

“Sarkari lokpal se bhrashtachar dus guna badhega. Iske virodh mein 1 din upwas, ANNA k saath. 11 Dec, 9 am zyada se zyada log Jantar Mantar pahuchein. Fwd2all”- Team Anna

It is time to come strongly willed, determined to fight
….Join India as proud Indian to win back Bapu’s nation.

64 years of struggled freedom needs to breath…breath free…

For voicing out your hue on the clueless criminal politicians, It’s Time.

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A fact about life is the uncertainty. The usual and most ruthlessly put across line which gets the mouth of all the losers who themselves could not be certain of having control and gave away the freedom to fact of life.

Ironic how an atmosphere of fun and laughter changes to glumes and complex darkness. Is this uncertainty? I wonder…

Does a cause property like positive or negative would have similar repel of effect. Negative effect for negative cause? Or will it be inverts?

A relationship is trust and true intent. Who the F*** really goes deep inside to see it? Do you? Does your lover/brother/sister/mother/father or anyone realizes the thought behind action? Do you think about the intent behind any effect caused to you by someone?

It’s a basic mimicry of the very word – Homo-Sapiens. Are we really thinking man? We fake….We Fluke….We F***…We Forget. Right intentions need more clarification and always a spy look from the other side looking for that hidden “conditions apply” somewhere.

Humanity is NOT charity. Who ever said Charity begins at home is the most F*** ‘d person who needs an Oxford to know the difference in the two words. Humanity begins at Home. Be human to your family, least you would be slightly lesser a beast outside.

Why do we live? What is the point of our existence? Is it a gift of being where we are or a pain for something we did in different altitude of our existence?

Are we traveller or a stationed resident of life? What is up with making and breaking, faking and flaking, Stalking and scaring, Scamming and Spamming, Greed and Need?

I am not throwing questions if at all on someone actually reading this…More likely I am self searching situation, mood, expression, impression, perception, action and reactions and their measurement as normal, abnormal or perhaps paranormal.

Is anything actually set up to a De-facto of Holy Almighty? Do we love like loving God? Do we trust like we faith in God? Do we devote us to others as we devote to God?

Then why the F*** do we call the Sucker Punching Douche Bag that we are as children of the God?

See Money and lust for it, see house and greed for it, see a girl/boy and need for it and basically all life’s frontal is a wagging tongue and desperate Beggary eye lids clicking the fancies and fantasies.  From a white-collar guy sipping 400 Rs. Coffee in Taj Palace to the person 52 km away living under the I.S.B.T Flyover snorting grass or air everyone finds contentment in need.

Slowly the needs in life walked into the house of greed. When, Why, How  I wonder!

The old west saying “Mad Money” was much too close to humour in L.A and Money Leaking Pockets couching in the Bank of Chance – The Casino. But here among us we all are MAD FOR MONEY. Then be it by slick of a pocket, neck, mind or relation — care anyone!

It is one of those times when the English Statement which otherwise would be mockery fits perfectly to suggest our wrongs.

“You don’t cheat anymore?” — Have an answer ??? (Say yes/Say no…and think).

It’s almost like conscience and deeds situation.   —> But again care anyone??

Touch of darkness gets you closer to every known no-ones and hint of light by mistake gets on you, the unknown knower are “Your Bro”.

Isn’t that with everything.

I ask again – Am I a traveller of some mission which reasons my point of existence or a destined furniture where it is with settling dust or positioning and sharing space with people at extreme randomness?

jawab nahin sawaal dhoond raha hun

Madad nahi maksad khoj raha hun

Jee raha hun pal pal marne ki ek besharmi mein

roz subah hoti hai raat se…jab din sulagta hai aag mein

In 2007, a prominent brand in the market of Tea took a detour from regular masala commercial frame set of a couple sipping happiness or old people, nostalgia and sip of time.

Interviewing a politician a youth prefers to know the person’s qualification and work experience before putting his vote gave way to a strong catalyst about the seriousness of voting and buzzed aloud with the line with a dot – “Agar aap vote nahi kar rahe hain…toh aap so rahe hain”. Jaago Re!

Tata Tea had started the power of soil brand and captivation power of advertising in spreading the fire of Young India, youth and play of power and politics in Non-Indian spirit and intent.

The same year Times of India came out with a commercial of a fake 100 Rs. Note shifting different hands giving a very insightful theory in dark humour:

1. The shifting hands showcased the extent of dirt in lives of a regular city who breaths along with Corrupt Traffic Cop, a pocket thief, dance bar with flying currency notes through lusty hands and greedy skin, Politician getting decked up in a salon with cheesy wolf look while streets of his area burns with thirst for humanity and finally the fake note coming back to the traffic cop.

2. The cycle of shifts of that fake note comprehended the lack of development of Indian Economy. Pardon my extensive view point but the money liquidation is parallel to growth of economy. Taking a cue from there, a note put in market circulated with 0% growth in same hands. 

3. The fake currency which passed so many hands never realized that it is fake. On the contrary, a simple taxi driver immediately gauged it. Does it not suggest in some way that we all are blind folded in some or the other way about money.

Right Money – Wrong Money – Well as long as it is money who dare care?

The lead India Campaign in 2008 set the pavement for further extension of exploration of visionaries in developing and harnessing the Indian Dream for billions of “I am Indian” to live it for real.

Jaago Re in 2008 gave a strong communication on Corruption in Education System. 

Later in 2009 it brought another strong inertia of communication with a much sought after issue of “aaj se khilana band pilana shuru”.

- The ad’s brilliance was the subject and context in frame. A woman trying to establish her career by opening a beauty parlour. A govt. official seeking bribe for letting her work with pride. He asks for green leaves (Referring to currency); Her innocent response if he would like big leaves or small ones and finally a TATA Tea with the dotted line.

Jaago Re has evolved from being a message to a forum and now a full fledged NGO which works for the people by the people to the people.

Brand after Brands followed the league of anti-corruption, anti-social or inspirational ads that were more moral worthy than mere copy writing of product.

TV Commercials had never seen the TRP of a sort where flip of channels happened to view an ad. The republican soch and Indian approach was supremely defined in definitions beyond words.

1.  Ad by Camlin Stationery

In India, Bangles, locket and vermillion mark on the forehead are symbols of a married woman

Daily the husband applies the vermillion on the wife’s forehead as it is believed to be connected to his lifeline.

When the husband dies, Rudali’s (Professional Mourners) come and strip the woman off these symbols.

In the ad by Camlin Permanent markers, a village scene depicts the death of a man and rudali’s come in the frame to break the bangles, take off the locket and wipe away the vermillion. Everything but the vermillion stays.

Wife does not cry and sits in a silent belief. The mourners keep trying to wipe the vermillion off and frame gets a background noise of coughing. Man gets up.

Faith in vermillion re attaches to Indian Audience.

2. Ad by Greenply

Ad depicts a Family from punjab traveling south in a bus. The kid sardar looks out of the window and finds a weird reincarnation linkage with a building in view and feels deja vu with place, people, language and something he had lost earlier.

The little kid sardar speaks in South-Indian Language and gets into the house of a south Indian Family, ventures into a room and remembers how he had scribbled his then wife savitri on his table.

While the ad connoted the quality of ply on time tested parameter, the general audience message followed a comical timing and subtle reinforcement of  secularism and oneness in diversity.

3. Ad by Aaj Tak

A simple and sweet ad with hard hitting slap on the face of youth who travel in buses, metros, or are on road when some one eve teases a girl yet remain silent. An old person gets up to awaken the youth and make him realize the values of India and the true manhood of standing against injustice of any sort.

4. UTV Bindaas – Official I am Anna Anthem

5. Tata Salt – Desh ka Namak

As per the fond believing of salt loyalty in Indian Soil, the ad makes a dare attempt in plugging the socket of loyalty yet again with desh ka namak communication.

6. Mobile App – Angry Anna game

The Mobile App Indian Version of Angry Birds – Angry Anna was a super cultivation of burning fury of the youth with questions and dumbstruck politicians with nothing but scams and cover up speeches. The app made the virtual protest making individuals aware of the pain areas of India and their role and responsibility when they say “I am Anna”.

7. My Friend Pinto – Promotion in sync with Anna

Prateik babbar  the lead in the film was spotted wearing a tee with the message –My Friend Anna. Although the actor was spotted for film promotion but it was indeed a good idea to correlate your thoughts and position in society in bringing together an awareness and spread of positive revolution.

8. Idea Telecom TVC

The content of schools, voice your concerns, get away from language barriers, health and youth awareness digs highlighted much of Indian Spirit and issues.

9. Unilever’s Padega India tabhi toh Badega India TVC of putting their profit margin in strengthening Indian Education System is yet another milestone in line of heroes who wish-work-worship the Indian Dream.  

10. Fair and Lovely Women Foundation TVC

The supreme communication in all of F&L ads were often rubbed off in debates about Indian Skin and the dig at the need of society for fairer women and men. The debate was coming from a school of thought that by aspiring to be fair, do we wish to be like Brits to get attention of the world.

How ever, Fair and Lovely made a strong attempt with the foundation which faired well with the women development in education and employment.

Also an understanding from the brand over the years is that it is not important to be Fair to be noticed or get attention and Indian are proud to be brown and it is not the class, colour or  creed anyway that matters. But a thought of a devotional aspirant to make a living out of believing in self with cream as a by product prop.

Fair and Lovely engaged in the multitude of Indian Awareness about Hygiene and Looks while keeping a consistent self-belief concept.

Jaago Re Dig on Police stations and Government offices with CCTV cameras in 2010 TVC. The idea of desh dekh raha hai was the full powered punch to get the youth in action which concurrently synced really well with Anna’s agitation and aandhi against the foul play of politics and power.

The most recent TVC of TATA Tea is another masterpiece of superb stick up on the Anna Trivia.

The amalgamation of Boiling water, stronger flavour and aromatic sweetness with fury of we Indians, strong agitation followed by aromatic change “that we wish to see through the eyes of Bapu”.

It is now time to look at things from a different
perspective. There are some who see a glass
half empty while there are those who see it as
half full. Some see opportunity where others
see adversity.

Chai piyo. Soch Badlo.

—-I am Indian for the soil from the soul.

Each season had their share of romance, drama, action, and villains, Vamps, Divas, Character and Prop/Supporting Cast.

While many of us would agree it to be highly vulgar or go at length in stating that it is highly objectionable to have the beeper content or mouth rap of abusive maligners for the society we live in.

But how many of us actually tune away from it?

The question is rhetorical as much is the show’s existence and TRP secret.

Coming to the point I wish to thank Bigg Boss and the housemates from all the seasons for their uncalled for deed of words and persona exhibition!

Every time I used to travel or be mobile, The MC, BC, Bose D.K, and all possible relation and intimate organs were used over and over in various combinations. What I noticed was the sad deadlock for the regular abusers who try so hard but always gave out the same spit.

But Bigg Boss was like a fresh breath for us all. Not the abusers alone but us all. If you are thinking about some beep abuses which got picked up then you have gone on a tangent to space for your own good.

For others: Mouth and Mind behind the Beep Abuses are not special or an add on to the Ox-Fod ShabdKosh(Dictionary).

Other day in the bus, I was plunging to the pole against the seat to keep me from falling in the white painted Blue Line Service. The eavesdropping comes naturally to people bind by boredom on board of a bus full of people and F1-crazy bus driver.

The gang of some girls from a D.U college was sitting next to the pole I was clasping on.

They were into their serial killer talks of what happened in Soap Saga to who’s looking hot in the new Bollywood movie. I was almost put off and going deaf by the content when suddenly two girls started fighting. The Girl 1(Name Unknown) was I guess getting angry on the Girl2 (A.K.A known – to be revealed in a while) for having gone shopping without her.

While the chic fights are not new and Mouth Washing blah blah is quite TV Prime Time Standard so was avoiding to my utter best potential.

It was then when I heard when Girl 2 was harshly maligned of being such a dolly bindra of the gang. I was amazed as much in humour for the abuse was never so cute and funny.

Wonder if Fan Following would literally come to life, will the real picture be like this.

Star Names be added as an adjective of class and crass!

I sure hope for it, sounds music to the ears and laughter to lips….

Some quick take away for you to get started with your handy names…oops! Sorry Abuses

1. For a person who is driving your nuts: KRK

2. For a girl with minus looks and plus nakhre: Rakhi Sawant

3. For teacher you hate the most: Rahul Roy

4. For your ex: Pooja Missra/Bindu

5. For a chipku Friend/ colleague/ Class mate: In the voice of tanaaz “Disappear…Disappear…Disappear”

Keep watchne ka and English ki KRK karte rehne ka!

Love is to share, care and repair a beautiful word - Life

PS: Love needs no terms and has no conditions!